Why Fly in Public exists

I'm Maxime, the maker. I love building, and I'm good at it. I used to believe great products would market themselves. They don't.

The story

Nowadays, anyone can vibe-code an idea in a weekend. Standing out is the harder half. We're all figuring that out together.

Too many of my projects stalled because I treated marketing like something I could get to later. But marketing is part of the work. It can't be skipped. It only gets better with reps.

The problem

Most builders work in private. They polish in silence, then hope launch day fixes everything. It rarely does. Without steady public attempts, there is no market signal, no feedback to iterate on, and no proof that anyone cares yet.

The fix is not a bigger launch. It is a smaller, steadier rhythm: share something in public every workday and learn what resonates.

Marketing is execution

Building the product is only half the job. Putting it where the right people can see it, react to it, and tell their friends about it is the other half. The two should happen in parallel, not in sequence.

Fly in Public turns that into a daily habit. One public link a day. Some days that link is the product itself. Some days it is a post, a video, a teardown, a small offer, a behind- the-scenes peek. All of it counts. All of it compounds.

The bird is the accountability

A streak counter is easy to ignore. A bird that drops when you skip a day is harder to forget. The mechanic is silly on purpose: it pulls a serious habit out of "I should do that" and into "I want to do that today".

You're not flying alone

The leaderboard exists. It is fun. But the point is not to win it. The point is to keep flying long enough that one day someone says "I have been following your work" and you realise it has been working the whole time.